Marketing Operator & Consultant

Anthony
Tran

Full-stack marketing operator with 6+ years building go-to-market engines for startups and scale-ups — from paid acquisition to brand, events, and everything in between.

Work with me ↗ View experience
$3M+
Ad spend managed
100+
Campaigns launched
6+
Years in startups & scale-ups
About
Anthony Tran

Operator.
Strategist.
Builder.

I'm a full-stack marketing operator who's spent 6+ years embedded in high-growth startup environments — building the GTM machine from the ground up rather than inheriting one.

My work sits at the intersection of brand and performance: I've managed millions in paid media, run brand awareness campaigns, produced content, built email sequences, hosted webinars, and led events. I've been the person responsible for both the numbers and the narrative.

I work with companies and founders on marketing strategy, growth consulting, and brand development — from early-stage GTM to scaling what's already working.

Paid Media Go-To-Market Brand Strategy Email Marketing Content Strategy SEO Lead Generation Webinars & Events Marketing Automation B2B Marketing Sales Consulting CRM & Pipeline
Experience

Career History

2024 — Now
Tyler Path Fitness
Director of Sales & Revenue

Supporting a fitness coaching brand with 6.5M+ followers across Instagram, YouTube, and TikTok on sales strategy, funnel automation, and revenue operations. Built out lead flow systems, CRM integrations, and sales enablement infrastructure to convert inbound interest into paying clients.

Sales Enablement Funnel Automation CRM Lead Flow Revenue Ops
2023 — Now
Ostrich Cyber-Risk
Fractional Head of Marketing

Led all marketing for a B2B SaaS cyber risk quantification platform. Owned brand positioning, messaging, SEO, web design, and awareness campaigns. Developed event presence including the FAIR Institute Atlanta chapter. Drove the full content and communications strategy.

B2B SaaS Brand Positioning SEO Events Content Web Design
2020 — Now
Anthony Tran Consulting
Marketing & Sales Consultant

Independent consulting practice focused on helping startups and SMBs build scalable marketing systems, GTM strategy, and revenue pipelines. Ongoing work across industries including tech, fitness, and B2B services.

Consulting GTM Strategy Startups Revenue Operations
2022 — 2023
Dixa
Go-To-Market Associate

Contributed to Dixa's US market expansion from Chicago. Supported GTM strategy and outreach efforts as the company scaled its North American presence following a $105M Series C raise.

GTM US Expansion Series C SaaS
2020 — 2021
INI Digital
CEO & Founder

Built and ran a full-service digital marketing agency in Chicago, helping local businesses grow their digital presence across paid and organic channels. Successfully got several clients featured in local news publications, driving meaningful visibility and credibility for the businesses we worked with.

Agency Local Business Marketing Paid Media Chicago Press & PR
2020
Dealer eProcess
Digital Marketing Strategist

Managed $3M+ in annual advertising spend across 50 automotive dealership accounts. Built comprehensive digital portfolios including paid search, display, remarketing, social media, and video for high-volume clients.

$3M+ Ad Spend Paid Search Display Remarketing 50 Accounts
Current Work

What I'm Working On

01
Ostrich Cyber-Risk
Fractional Head of Marketing

Heading marketing for a B2B SaaS platform that helps organizations assess and quantify cyber risk in financial terms. Responsible for brand, SEO, content, and campaign strategy.

02
Lockr
Founder & Marketing

Building the brand, landing page, and go-to-market strategy for a new iOS app blocker that uses NFC cards as physical triggers for digital focus. Currently in early development.

03
Tyler Path Fitness
Sales & Revenue Consultant

Driving sales strategy and revenue operations for a fitness coaching brand with 6.5M+ followers across Instagram, YouTube, and TikTok. Building the systems to convert audience into paying clients at scale.

Writing & Thought Leadership

Ideas Worth Sharing

— Essays and ideas coming soon.
Contact

Let's
work
together.

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LinkedIn
linkedin.com/in/anthonybtran
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